CRM
Customer Relationships Connected to Sales Execution
Lead, follow-up and pipeline management connected directly to sales orders, dispatch and recovery.
Pipeline that turns into recovery.
CRM · Sales Pipeline
New Leads
18
PKR 22M
Qualified
11
PKR 17M
Proposal
6
PKR 12M
Won
4
PKR 8M
Northpharma Distribution
Follow-up call scheduled
Wellbridge Hospitals
Demo completed — proposal sent
Apex Veterinary Supply
New lead assigned — KHI territory
Capabilities
What this module delivers
Purpose-built features that map directly to how pharmaceutical operations actually run.
Lead Management
Capture, qualify and assign leads to territories.
Customer Follow-Ups
Scheduled activities and reminders.
Sales Pipeline
Stage-based opportunity tracking.
Customer Communication
Email, SMS and WhatsApp touchpoints.
Territory Visibility
Customer and territory coverage analytics.
Activity Tracking
Salesperson activity and conversion metrics.
Related Workflows
Connected, end-to-end
- Lead → qualification → opportunity → sale order
- Activity logging tied to customer and territory
- Pipeline drill-down by stage and owner
- Hand-off to Sales & Distribution and recovery
Business Value
Why it matters
- No lead falls through the cracks
- Pipeline connected to real sales execution
- Territory-level coverage visibility
- Activity-driven conversion insight
Get Started
Schedule Your Pharma ERP Demonstration
See ParaTech Pharma ERP in action on your real-world scenarios — batch traceability, QA release, FBR invoicing and batch profitability.